We are neogrün. Bio. Vegan. Made in Germany.

At neogrün, everything revolves around children's creativity – and about nurturing it with a good feeling. We believe that children are not only curious about the world, but also have the right to explore it safely and mindfully. That's why we create play materials that bring joy, spark the imagination, and are in harmony with nature.

Everything but chemicals: The idea behind neogrün.

Imagine your child exploring the world – with wide-open eyes, tiny hands, and a boundless imagination. And now imagine they’re doing it with materials you don’t have to worry about. No more “What’s actually in this?” No more “Hopefully, this is safe.” Just play. Just joy. Just nature.

Because honestly, a lot of what’s made for kids looks colorful—but somehow just doesn’t feel right. We wanted to do things differently – simpler, more honest, and better for the future. Also haben wir Spielmaterialien entwickelt, die einfach, ehrlich und kindgerecht sind. Without frills, but with lots of love for the details.

Unsere Produkte sind als Naturprodukt zertifiziert, schadstoffgeprüft und in Deutschland hergestellt. For children who are curious – and parents who want to know what their kids are playing with.

The people behind neogrün.

No superheroes. But pretty close when it comes to toys.

Co-Founder

Dr. Alexander Hilo

Alexander has a professional background in the natural sciences and many years of experience in research. What drives him is the belief that real change starts on a small scale. Not in grand speeches, but in everyday decisions. At neogrün, he brings all his knowledge to the table to develop products that are not only safe for children but also respectful of our environment. For him, it’s not just about perfection, but above all about responsibility—and about giving parents a real choice.
Co-Founder

Enrico Nickel

Enrico comes from the world of toys – so he knows it from the inside out. What often bothered him there: too many compromises, too little honesty. At some point, it became clear: if no one else does it better, we’ll do it ourselves. With neogrün, he’s taking a different path – one that is thoughtful, sustainable, and transparent. He believes that today’s parents want to make more conscious choices – not out of fear, but out of love. And that’s exactly what you should feel at neogrün: that there are people behind it who take responsibility and truly do things differently.