A lot has happened here! We’re incredibly excited to show you our new look today – featuring a fresh logo, newly designed packaging, and lots of color. Why we made these changes and what exactly has changed – we’ll tell you all about it here.
Why a New Design?
Our values are important to us: sustainability, safety, and transparency – that’s what neogrün stands for. With the new design, we wanted to make these values more visible. At the same time, it was time to give our appearance a little update: more modern, clearer, a bit more playful – and simply more us.
Our New Logo: Less Frills, More Impact
Let’s start with the most striking update: our new logo. Instead of the old three-element symbol, you now see three colorful dots above a curved “g”.
What’s Behind It?
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The three dots still represent our core values: sustainability, safety, and transparency.
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They form a stylized footprint – symbolizing that even small steps can make a difference.
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Depending on the context, the logo appears either in simple black and white or in fresh colors – for example, on our new meadow-green packaging with the colorful “g”.
The new design is more modern, clearer, and at the same time truly likeable – typically neogrün.
New Packaging: Clearer, More Colorful, Better
Alongside the logo, our product packaging also got a major makeover – not only to look better, but also to be more practical.
What’s New?
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Stronger boxes, so everything arrives safely.
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Lively, cheerful colors that instantly lift your mood.
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Each product type now has its own background color, so you can see what’s inside at a glance
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And: Product names are much easier to read – especially helpful when you’re in a hurry.
The new design offers more clarity, a premium feel, and simply brings joy – both on the shelf and at home.
Our Conclusion: A Look That Reflects Our Values
With the new design, we want to show what neogrün stands for – creative products for children and families who care: sustainable, safe, and beautifully designed.
We hope you love the fresh new look as much as we do. And of course, all the important things stay the same: the contents, the quality, and our commitment to eco-friendliness – all just as before. Just packaged more beautifully now.
Curious? Then check out our products in their new look directly in our online shop – or follow us on Instagram for more behind-the-scenes insights!
